Keep in mind you can use 10 hashtags in each story. Neglecting hashtags can be the culprit of declining story views. Hashtags make your content more discoverable. To say it plainly, find out what content is working now, and shift your creative strategy.

Alternatively, you can also search for trending stories using location tags or hashtags on your IG. If you’re struggling to come up with creative or trending content in your niche simple search what’s trending on the explore page provided that you are following similar accounts in your niche. This may be one of the big reasons your Instagram story views dropped in 2020. If your content is stagnant in the sense that it’s not evolving, keeping up with the trends in your niche, or hitting the right mark with your followers you may need to switch your creative strategy up. More importantly, if you’ve purchased engagement or used some sort of application avoid doing so in the future as it inflates your data leaving you with skewed information that does not correctly correspond to your organic data. Also, remove inauthentic users from your followers’ list. To correct this issue, identify the period prior to the decline and swap out the hashtags used in that period so that you don’t get an inauthentic spike in the future. Swap hashtags out Remove Inauthentic Followers However, in some rare cases, you may have used a hashtag that spurred bot engagement. Typically, you’ll know if you used software or purchased engagement.

If you’ve noticed an increase in followers or likes from accounts that are clearly bot accounts or fake accounts you may have amassed fake views in the previous period, which is why story views are declining rapidly.

This means you managed to land on a bot trigger, used an engagement app, purchase engagement (likes or follows), or invested in some weird blackhat software that auto engaged for you. The most common reason your story views are declining is a previous spike in inauthentic engagement. Reason #1 Previous Story Views Were Bot Generated Let’s dig into some of the major reasons your views might be decreasing and how you can start fixing that problem today. Book Your Free Instagram Consultation There are many reasons your Instagram story views may be declining.

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